I started working with miscellanyfinds since 2013. At that point, they already had their logo designed but over time I added a few branding elements (the strong black woman, the shopper, and the swirls) to help flush out their identity as a socially conscious shopper, women of colour running a social enterprise and thrift store which funds their programmes that help marginalized women in the community
Recently, I have been creating patterns out of the branding elements and I combine them to the photos I take for the Instagram feed to give it an arty/edgy look to our social media stream. The Kiss: If you are a #socent or #socialenterprise give yourself a kiss for all you do. (posted on Twitter, Instagram Story, and FB page). I manage the Instagram account for the store and update it regularly with photos @miscellanyfinds
Diversity is key in their imagery. It is important to show people of colour, of all genders, and age in the social media feeds so that everyone feels welcome into the thrift store. My best model so far has been a 91-year-old man from Trinidad, see below.
When I met Portia from miscellanyfinds in 2013, she asked me to design her website, and increase her online presence. I designed: miscellanyfinds.ca with help from the fantastic WordPress teacher and developer: Jill Binder.
Created a Twitter account for the store in 2014 and keep it updated with
photos, sale event graphics. twitter.com/miscellanyfinds
Among increasing the online presence, I designed and printed in-store on the rack sale cards, wayfinding signs to sale signs, and other printed collateral for marketing.
Print and online graphics facebook.com/MiscellanyFinds
In-store sticker sign 2014
grab it and bag it sale
I name sales events and provide the marketing materials for online and in print.